In content development, I came across several beliefs and philosophies. Some are rigid or regimented. Some are simply too fluid. I personally like the ones which are organic and evolving along some basic shape – exactly like a tree. Before we go deeper, lets make a simple set of terms of reference. . What is [...]

Lets take a look at the outline of a TV program production. Below are several components usually considered ( but not exhaustive ) in producing TV Documentaries and Magazine programs: Proposal Research on subject matter Reference : books, magazines, internets, audio archives, visual archives Consult experts : telecalls, face-to-face discussions Get general opinions about subject [...]

Strategy is a magic word often used by world leaders, politicians, marketers and army generals. The word “strategy” sounded so strong and sophisticated, as though it is something difficult to do by most people. Then they make it even heavier, like : strategic thinking, strategic moves, strategic marketing, strategic plan, strategic development, strategic solutions, strategic [...]

Hi, In this blog, I would like to share some perspectives about content development strategies and presentation. I hope this blog would be useful to most readers. I welcome ALL comments, opinions, ideas and criticisms. Also, please forgive my grammatical mistakes. Being in the field of content development for 2 decades, I came across several [...]